"We’re actually doing something different. I think it’s outrageous to say that there’s only space for one company in these areas. When we started with search, everyone said, “You guys are gonna fail, there’s already five search companies.” We said, “We are a search company, but we’re doing something different.” That’s how I see all these areas."
Just a few days ago, Facebook unveiled Graph Search, a feature that could potentially encroach on Google’s territory, as its partnership with Bing allows users to access web links beyond Facebook directly within Graph Search’s own framework.
Page’s attitude towards Google’s competition was largely unflappable. When Levy made mention of Steve Jobs’ promise to wage “thermonuclear war” on Google because of the company’s Android OS, all Page had to say was “How well is that working?”
That type of response is hardly surprising considering Page’s personal and professional ethos of aiming for technological advances others might consider impossible. As a driving force behind Google’s fast-paced innovation, Page has little time to quibble over petty rivalries. When discussing Apple’s controversial decision to eliminate Google Maps from iOS 6, Page said “Companies are trying to wall everything off, and I think that impedes the rate of innovation.”
Page is, and has always been, a bigger picture kind of guy. While brushing off Levy’s inquiries about his competition, Page seemed more concerned with shooting for the stars while leaving the naysayers and rivals in Google's dust, saying, “If you’re not doing some things that are crazy, then you’re doing the wrong things.”