There is only one of this absurd special edition available, and it also comes with a PS3, a copy of the game, a day at the BAC factory to customise the supercar and full "driver race wear" - the natty jumpsuit above. It's got the Guinness World Record for most expensive video game ever.
Interesting note: BAC Mono Roadsters on their own cost £74,950 (actually, it turns out this isn't true and they currently go for £101,940 for the lower-spec model and about £125,000 for the most popular configuration, which is what the GRID car is evidently based upon - sorry about that). Usually you have to wait a long time to get ahold of them and they're in extremely short supply. Plus, you don't get that figure-hugging race suit. Or a PS3.
Will someone buy it? People are insane, so almost certainly yes. If you're tempted, it's available for pre-order now.