Speaking at the Dive into Media event, HBO president Eric Kessler said getting an HBO Go app on Apple TV is part of the premium cable network's plans to get the service on as many devices as possible. But just don't expect HBO Go to give up the service to non-cable subscribers.
Kessler and HBO still see don't see how offering the same content to non-subscribers could prove profitable, stating the "economics today are not particularly compelling." Amazingly, Kessler also stated the network never wants to become "your father's Oldsmobile," believing the current HBO Go setup is keeping up with current trends.
Kessler's comments arrive on the same day Intel has announced its plans for a non-subscription set-top box; a device directly aimed at cutting the cord with cable providers. So, to keep the analogy, I guess that would make Intel your father's DeLorean with flux capacitor?