In what looks to be a win-win scenario for both Leap Motion and Best Buy, Leap Motion will benefit from the arrangement by getting the motion-tracking controller into the hands of consumers who can try before they buy and Best Buy will be seen placing itself at the forefront of cutting edge consumer technology.
“They had been following our progress, and they invited us up to Minneapolis and they got their hands on the Leap Motion, and they decided that this was for them. They’re a pretty forward-thinking company and we love the way they can tell the story. It’s really about partnering with someone who has the training to show off to potential customers what we can do.”
The Leap Motion controller has frequently been compared to the most well known motion-sensing device on the market, the Kinect, and the company is eager to prove its mettle against the likes of corporate giants like Microsoft by showcasing the device in one of the largest electronics chains in the United States. The Best Buy exclusive is a limited time arrangement and Miller was quick to say that he’s eager to expand Leap Motion’s retailer base later on.
The Leap Motion controller, which operates by mapping out a three dimensional workspace so that hand movements can be tracked with little to no lag time, will provide consumers with a more affordable option – coming in at a relatively reasonable $70 – than Microsoft’s Kinect. The device will be available for pre-order from Best Buy next month, with initial shipments beginning in March, and will expand to European markets and other retailers later this year.