Today, The Verge reported that the Windows Blue codename represents a new strategy with Microsoft's OS releases: instead of a full OS overhaul every few years, they'll deliver a service pack-style update on a yearly schedule, for both Windows 8 and Windows Phone 8.
Whether these updates will be inexpensive or totally free is apparently still up in the air, but it's clear that Microsoft's goal is to make sure consumers keep their OS up to date.
Scheduled to debut sometime in 2013, Blue will have its own SDK, and Microsoft will stop accepting Windows 8 apps into the Windows store. But Windows 8 apps will reportedly still run on Blue, so there's no need to panic about Redmond messing with your game library just yet.
Is emulating Apple's business model a mistake? Or do you like the idea of regular Windows updates? Let us know in the comments.