“Brand management is a tricky thing,” Mallat told IGN. “It needs people's attention a lot. I think it is fair to say that, right now, Prince of Persia is being paused. But we said the same thing for some other brands that suddenly popped up because a team is willing to do it.”
Mallat added that fans shouldn’t be concerned, and that Prince of Persia will resurface when it’s ready.
“I'm not scared at all for Prince of Persia fans,” he said. “We'll find something to entertain them with in the future. Prince of Persia is part of Ubisoft's portfolio. As a matter of fact, we sometimes iterate on franchises and sometimes we give them time to breathe and time to grow, or time to rest. Prince of Persia is as important as any other franchise for Ubisoft. As soon as we have something to show, we will.”
The most recent Prince of Persia game was Prince of Persia: The Forgotten Sands in 2010, followed by the Prince of Persia Classic Trilogy HD in 2011. Last year, screenshots from an alleged new Prince of Persia game emerged a few months after E3. Ubisoft never officially commented on the images, and no official news has come out since.
Keep an eye out for much more from our interview with Mallat in the days ahead.