It seems that investors, much like the South Park Gnomes, have been convinced that Parker+Stone+total creative control=$$$$$$$$$. Given Parker and Stone’s track record, both the investors and the Gnomes are likely correct.
The combined earning power of South Park, now in its 16th Season on Comedy Central, and the Tony Award-winning Broadway musical The Book of Mormon, has given the company “an estimated value of $300 million built on revenue.” Mormon continues to yield significant profits with the New York production earning $1.6 million a week, the tour an additional $1.6 million a week and the Chicago production $1.5 million a week. The play is also set to open in London.
“At first we thought we’d get some money from a hedge fund or a Russian oligarch or something,” Stone said. They have instead teamed with a boutique merchant bank that focuses on entertainment, digital media and sports, The Raine Group.
Parker and Stone released the following, appropriate, statement:
“Having worked with several different studios over the years, we came to realize that our favorite people in the world are ourselves.”
We will keep you updated as details emerge.